Volkswagen of America boss Jonathan Browning is acknowledging the challenges involved in making a comeback in the United States. And he knows the German automaker is going to have to broaden its product lineup to do it.
Browning has said he'd like to see the Scirocco model make it stateside but that it's going to have to wait.
"I'd love to ... We were not able to make the case to bring it in this (product) cycle, but in the future, I'd love to see it here in the U.S.," Browning told USA Today during the auto show in Detroit last week.
Browning would like to recapture some of the magical sway that the old Scirocco had over U.S. consumers back in its heyday in the 1980s. And the range-topping Scirocco R would likely serve as a great ambassador for the new version of a renowned sport model.
To bring some sports car cachet back to the brand in America again, Volkswagen does intend to bring the Golf R to the United States, though.
The Golf R is an all-wheel drive range-topping variant of the Golf fitted with a 2.0 liter TFSI engine producing a total of 270 PS (266 bhp / 199 kW) and 350 Nm (258 lb-ft) of torque. It comes in both 3- and 5-door body styles.
The Scirocco R model is a 2-door coupe that features an identical power plant but comes as a front-wheel drive instead.
Speaking at the Automotive News World Congress in Detroit last week, Browning said that the brand had to improve its quality ratings in North America as well as create a more responsive customer service culture for its dealer network. VW has been plagued by customers complaining about bad service at its U.S. dealers.
"We know that we simply must improve our quality," said Browning.
US VW chief wants the Scirocco
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ZephyR
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Re: US VW chief wants the Scirocco
Maybe ............ but he's not having mine 
Re: US VW chief wants the Scirocco
Its the same all over. A year and a bit before the launch of the Scirocco they where saying they where going to bring it over but then they never did. Now they are saying the same thing about the next generation. I am still waiting and will continue to one of the few ways VW could get me to shell out for a new car. Until then i will continue to enjoy my 20 some years old mk2 gti.