VW wants to be like Apple

All the info you need to know about the new VW Scirocco.
Post Reply
User avatar
Kev
Administrator
Posts: 5067
Joined: Fri Jul 25, 2008 5:25 pm
I drive a: GT 2.0 TSI
In: Rising Blue
With a: DSG box
Options: Leather, cruise, parking sensors, folding mirrors, flat tyre indicator
Sadly replaced in Nov '16 by a TTS!
Location: Oxford

VW wants to be like Apple

Post by Kev »

Volkswagen wants to become the automotive equivalent of Apple with its new car designs, according to the man behind the looks of the new Volkswagen CC.

Speaking at the CC’s launch in France, VW CC exterior design chief, Martin Kropp, said: “You have Apple and you have other products. This is what VW wants to be.”

Kropp said inspiration for the styling revisions to VW’s revised swoopy four-door came from Mont Blanc fountain pens, Apple products and designer watches.

“You enjoy looking at all these products,” he said. “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”

Kropp said that VW design was now at the stage where small technical improvements could help differentiate the German brand from its rivals. “We’re now looking at the fine details to really push ahead,” he said. “The head and tail lights of the new CC for instance now have lots of fine lines and intricate styling details.

“The CC is one of the last VWs to get the new corporate face, but everything has been improved in the quality of the look. We’ve taken inspiration from the Phaeton for it.”
User avatar
mike-p
Posts: 473
Joined: Sun Jan 10, 2010 2:53 pm
Location: Suffolk
Contact:

Re: VW wants to be like Apple

Post by mike-p »

Ahhh I love the sound of Marketing bollocks in the afternoon

It sounds like........

Bollocks

(with apologies to Robert Duvall in Apocalypse Now)
Life's too short to go slow

Skoda Yeti 4x4 Elegance 2.0CR
Revo, Steinbauer & Oscarli Dealer for Suffolk and N.Essex
Cuprabob
Posts: 5013
Joined: Sat Aug 07, 2010 2:31 pm
I drive a: GT 2.0 TDI 170/184
In: Rising Blue
With a: Manual box
Options: Panoramic Roof, 19" Black Luganos, Vienna Leather, Parking Sensors, DAB, Dynaudio, Bluetooth, Cruise, Folding Mirrors, Xenons
Location: S/W Scotland

Re: VW wants to be like Apple

Post by Cuprabob »

Does that mean VW owners will need to become sheep?
User avatar
mike-p
Posts: 473
Joined: Sun Jan 10, 2010 2:53 pm
Location: Suffolk
Contact:

Re: VW wants to be like Apple

Post by mike-p »

Naaaaaaaaaah!
Life's too short to go slow

Skoda Yeti 4x4 Elegance 2.0CR
Revo, Steinbauer & Oscarli Dealer for Suffolk and N.Essex
KenzoPL
Posts: 25
Joined: Sat Aug 20, 2011 12:07 pm
With a: DSG box

VW wants to be like Apple

Post by KenzoPL »

Cool. They better be replacing broken cars with new ones (like Apple does with their products) :-)
wigit
Posts: 6560
Joined: Sat Jul 26, 2008 5:46 pm
Options: I used to own one
Location: Northamptonshire

Re: VW wants to be like Apple

Post by wigit »

i-rony more like in the case of the CC, the company car for those who don't quite make the grade for 4 rings or munich's offering

that said if the Up GT is more like it and i have a feeling one of these will be ordered to replace the sh'tty in the city

Image
Golf 7R - Golf 7R - BMW M2
business manager
Posts: 9
Joined: Mon Jan 05, 2009 3:43 pm

Re: VW wants to be like Apple

Post by business manager »

I don't think so. Nobody wants to be apple anymore.
viper gas
Posts: 7
Joined: Wed Sep 03, 2014 5:19 pm
I drive a: GT 2.0 TDI 170/184
In: Deep Black
With a: DSG box

Re: VW wants to be like Apple

Post by viper gas »

I never liked apple. I'm an andriod all they way. But that's for phones. I hope vw don't go all apple. Maybe they'll call their mechanics apple genius' s. Lol
mikeselectricstuff
Posts: 19
Joined: Tue Jul 30, 2013 4:14 pm
I drive a: Haven't decided yet

Re: VW wants to be like Apple

Post by mikeselectricstuff »

So....
all add-ons to be authorised and taxed by VW
GPS locks out the engine if you go near a different make's dealership
No service information or tools available to third parties
All fluids come in bottles with RFID tags so you can only use theirs

No thanks.
Post Reply